Duh. It's Called Listening to Your Customers - TechLaw Crossroads Blog

“ZERO had transformed itself based not on internal navel study but through actual, in depth conversations with its customers. What ZERO’s customers told it was that ZERO was not an email management software company like it thought. It was, in fact, an automation provider company. What ZERO was really selling and providing—what it was good at— was processes to automate tasks and data.”

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  • Chris Ford is ZERO's Chief Marketing Officer. With years of marketing leadership experience in the legal industry around the world, he leads all marketing efforts for ZERO.